UX Mastery: 5 Misconceptions About User Experience
June 11, 2015
Yesterday we met Sarah Rink - a senior UX designer at TinkTank. In this blog post we want to share a couple of take-aways from Sarah’s presentation.
Nowadays many businesses are confused about what UX actually is. It is still a victim to a number or misconceptions and together with Sarah and a bunch of entrepreneurs we tried to debunk some of them! What about you - do you agree or disagree with the following UX myths?
Myth 1 - UX is a department
UX designers are primarily concerned with how the product feels, however they are not magical unicorns, therefore a user-centered approach needs to be incorporated throughout the whole business strategy, not just one person. It should be holistic - with a common vision for the experience the team should deliver collectively.
Myth 2 - Design is about making the interface look good
Design is about breaking up the problem and finding the solution - discovering how it works, not creating a pretty decoration, choosing the right font or the colour scheme. To quote Jared Spool, “good design, when it's done well, becomes invisible”. There is a great TED talk explaining how important it is to understand that it’s about the people you’re designing for and how your work can help them live better lives.
Myth 3 - All good design is original
It is unlikely that anything will ever be truly original, because people are not reinventing the wheel - simply because it has to fit with the paradigms already living in the society. Best user experiences come from consistency - designing what users recognize and relate to.
Myth 4 - I’m my own user
Just because you know the product does not mean you know the user. Designing a great experience means tapping into the motivations, interests and demands. All these factors need to be taken into consideration.