Are you a developer? 5 simple ways you can improve your personal brand now
May 19, 2015
So, you opened up a LinkedIn account and added your colleagues on Google Plus? Maybe you even tweeted about the latest tech industry news and you are on your way to rock the online space? Gone are the times when a basic LinkedIn profile is sufficient to get noticed. Here are 5 simple ways to highlight yourself as a tech leader.
1. Share your knowledge
Technology, new strategies and information are coming up every day. It is essential to invest in yourself - read favorite tech blogs, network with local community and stay on top of what is happening, as a passionate developer you are probably already doing this. In terms of personal branding it is equally important to share what you have learned - tweet about that new book you read on NodeJS, start a discussion on Quora, share that inspiring TED talk you watched or the article you read about the new version of PHP. It is interesting for your network and will definitely give a boost to your personal brand.
2. Let’s look at your CV
Another step to get noticed is your CV. It is very important to personalize it, make it readable and check for typos. In regards to content, employers look for performers - show the tangible results of your work, highlight the technologies you used, mention the challenges you tackled and key learnings. How many users did your application have? How did the traffic change since you started working on it? What problems did you solve? Employers scan resumes in a few seconds, so do not leave it to their imagination and be straight to the point :) What is more, try not to use the typical Europass or other CV template, but consider creating your own from scratch. Lastly, show your passion and remember to add personal or side projects.
3. Optimize your social media presence
Careers are being built not only through traditional ways like CV's but also online. Professional networks like LinkedIn and Xing are great platforms to share your achievements, and also connect with industry professionals - so do not forget to update it and add a bit of twist. Playing with the right keywords is vital - add technologies you are working with, make a solid description of your projects, join communities and developer groups. A perfect starting point is to update your GitHub and StackOverflow profiles as well as your personal blog.
4. Network offline
A personal brand is also how you interact offline. Thought leaders in the tech world are attending meetups, hackathons, tech conferences or even speaking at the events themselves. Being visible in a local tech community will make people recognize you, build relations and increase the chance of getting the position you want.
5. Stay consistent
Employers are always curious to see your personal projects. It can be disappointing to open a Github profile and realize the last activity was 3 years ago. What’s important is to stay active - so make sure to keep your profiles on relevant networks up to date and post frequently.
What would you add to this list? What would you take away? Let us know what worked for you and what advice you would give to developers?
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